Tuesday, May 17, 2005
If you're like many savvy web users, you may be reading this via a feed reader, along with all the other blogs, newspapers, and other content that interests you. Whether a feed is Atom-enabled or RSS, it offers great flexibility for users and additional distribution for publishers. As with many promising technologies feeds haven't quite hit the mainstream yet, nor are the business models entirely sorted out.
Enter AdSense for feeds, launching today in beta. The idea is simple: advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising - and in the long run, more quality feeds to choose from. Given the great flexibility that feeds can offer, it's essential to get the model right, especially so that readers are satisfied. Towards this end we have outlined what we believe are some best practices for advertising in feeds. Publishers who want to participate in the public beta can apply here.